Abra & Co

Eyewear styling · designer and luxury frames

Designer glasses, styled for your face, your prescription and your day.

If you never know what suits you, or you’ve paid for a name that never felt right, you’re not alone. We look at your face, your prescription and your day first, then bring you a short list of frames that work, from our own ranges to Saint Laurent and Dita.

Accepting new patients Styling is free with your eye test, or with a prescription you bring in. Frames £70 to £850. Half today, the rest over up to 10 months, interest free.

Two of our team in front of a wall of frames at an Abra & Co practice
Frames chosen with you, for your face, your prescription and your day.

The problem

What people tell us about choosing glasses.

  • “I never know what suits me.”
  • “Every frame looks the same on the wall.”
  • “My prescription makes my lenses look thick.”
  • “I paid for a designer name and they never felt right.”
  • “I felt rushed into choosing.”
  • “I want something a bit different.”

Choosing glasses should feel like a pleasure, not a gamble. Every one of these is fixable.

Why us

Our team styles frames every day at all five practices, and we wear glasses ourselves, so we know how it feels when they are wrong.

4.9 ★ from 600+ Google reviews

“Choosing frames was a pleasure, not a chore.”Patient survey

How we style you

Four things we look at before you try on a frame

Then we bring you a short list, not a wall, and explain why each one works for you.

1Your face

Face shape, colouring, the bridge of your nose and how far apart your eyes sit. Some frames suit a face before they are even tried on.

2Your prescription

A strong prescription usually suits a smaller frame, and a thicker rim hides a thicker edge. Varifocals need a frame with enough depth. We tell you how each frame will look with your lenses in.

3Your day

Screens, driving, sport, a job that needs a certain look. Sometimes the honest answer is two pairs, and we only say so when it is true.

4Your style

How you want to look and feel, classic or bold, quiet or noticed. A name on the frame doesn’t mean it suits you, so we guide you honestly.

A patient being fitted for new frames at one of our practices
Measured and fitted in the practice.
A book on eyewear design on a windowsill in one of our practices
Chosen by people who love eyewear.
A man wearing round green glasses
The frame should look like you.

How we fix each one

Six problems, six answers.

“I never know what suits me.”

That is our job. We look at your face, your colouring and your prescription first, then bring you a short list and explain why each frame works.

“They will tell you if a frame does not suit you, which for me is crucial.”

“Every frame looks the same on the wall.”

We don’t hand you a wall. We choose with you, from the ranges on the shelf and the ones we can order in.

“My prescription makes my lenses look thick.”

The right frame hides a strong prescription. We show you how thick each one will look, and which lens thickness you need, before you order.

“I was shown the scans and everything was clearly explained to me.”

“I paid for a name and they never felt right.”

A name on the frame doesn’t mean it suits your face. We check the fit on your nose and ears as carefully as the look, and we tell you honestly when a frame isn’t right, whatever the label.

“I felt rushed into choosing.”

Take your time. There is no pressure to decide on the day, and you can come back and try again.

“No pressure to buy anything you did not want.”

“I want something a bit different.”

Independent makers from across Europe sit alongside the designer names, and the shelf is different at each practice. If you have something in mind, we can usually get it.

“A thorough eye check, and plenty of time to try on various styles and colours.”

The ranges

What is on the shelf

Signature names across the group, and a shelf that is different at each practice.

Across the group

Saint Laurent, Valentino, Dita, Porsche Design, Ray-Ban, Oakley, Gucci, Face à Face, Chopard. Valentino and Porsche Design are sourced to order.

Cheadle and Heald Green

JF Rey, Silhouette, Tom Ford, Montblanc, Saint Laurent, Dita.

Winsford

Stepper, Tom Ford, Gucci, Ray-Ban, Oakley, Carrera, Kate Spade, Carolina Herrera, Eyespace, Cocoa Mint.

Heckmondwike

Etnia Barcelona, Stepper, Tom Ford, Ray-Ban, Cocoa Mint, Woodys Barcelona, Dutz.

Every brand, with its own page: Dita · Silhouette · Stepper · Face à Face · Chopard · Porsche Design · Ray-Ban · Oakley · Gucci · Saint Laurent · Valentino · Tom Ford · Montblanc · Etnia Barcelona · Woodys Barcelona · Lool · JF Rey · Cocoa Mint · Dutz · Kate Spade · Carolina Herrera · Carrera · Boss · Eyespace

Three of our team in one of our practices
The people who will help you choose. We wear glasses ourselves, so we know how it feels when they are wrong.

The plan

How it works

  1. 1Book an eye test, or bring your prescription

    Forty-five minutes with the optometrist, or bring the prescription from your last test.

  2. 2We style you

    A short list chosen for your face, your prescription and your day, with every frame and lens priced on paper.

  3. 3Fitted to your face

    Adjusted when they arrive, with sixty days to love them or we change them.

What you get. Glasses you look forward to putting on.

Choose on your own, and you could wear the wrong frame on your face every day for two years.

Get it right, and people tell you how well you look, not that you’ve got new glasses.

Frequently asked questions

Is the styling free?

Yes, with an eye test here or with a prescription you bring in. There is no obligation to buy.

Do you sell designer glasses?

Yes. Saint Laurent, Tom Ford, Gucci, Dita, Chopard, Montblanc, Oakley and Ray-Ban, alongside independent makers such as JF Rey, Silhouette, Etnia Barcelona, Stepper and Woodys Barcelona. The shelf is different at each practice, and Valentino and Porsche Design are sourced to order.

How much do designer glasses cost?

Frames run from £70 for our own ranges to £850 for the top designer names, and lenses are priced separately, every option on paper before you choose. Pay half today and spread the rest over 4, 6, 8 or 10 months, interest free, with nothing added.

Can you tell me what my prescription will look like in a frame?

Yes: thickness, weight and how the lenses will sit, before you order. Strong prescriptions suit some frames far better than others, and we steer you.

Can I bring a prescription from somewhere else?

Yes. Bring it in and we style you just the same. Had your eye test elsewhere →

What if I get them home and change my mind?

Sixty days. Love your glasses, or we change them.

Free · 30 minutes

Book a free eyewear styling appointment

Thirty minutes reserved just for you with one of our dispensing opticians: frames that suit your face, the right lenses for your prescription and your day, and honest varifocal advice. No pressure to buy. Bring your current glasses and prescription.

Choose your practice

Cheadle · call 0161 428 3717 to book
Middleton · 36 Long Street Book →
Heald Green · call 0161 437 3400 to book
Winsford · call 01606 599030 to book
Heckmondwike · Market Street Book →

Select your practice

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Signup to receive a £50 gift voucher for your first visit at Cheadle

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Signup to receive a £50 gift voucher for your first visit at Middleton

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Signup to receive a £50 gift voucher for your first visit at Heald Green

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Signup to receive a £50 gift voucher for your first visit at Heckmondwike

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