“Glasses just don’t suit me.”We hear it every week, and it’s almost never true. You just haven’t been shown the right pair yet.
Does this sound familiar?
You’ve seen someone in glasses and thought they look brilliant.
Then you try a pair on and think: not on me.
These are some of the most common things patients like you tell us when they first come to see us.
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01You can’t see yourself properly.Glasses off, frame on, and the mirror is a blur.How we fix it01 · How we fix itWe can put a contact lens in, so you see yourself clearly in every frame. And we show you how each one will look with your lenses in, thickness and weight included, before you order. The right frame hides a strong prescription.
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02You’re left alone with a wall of frames.So you pick one like the pair you already have.How we fix it02 · How we fix itWe don’t hand you a wall. We look at your face, your colouring and your prescription first, then bring you a short list and explain why each frame works.
“Really go the extra mile to get a frame that suits your face.”Google review · Heckmondwike
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03A face-shape chart tells you what should suit you.It can’t see your colouring, your nose or your prescription.How we fix it03 · How we fix itWe look at what a chart can’t: your face, your prescription, your lifestyle and your style. And a name on the frame doesn’t mean it suits you, so we tell you honestly when a frame isn’t right, whatever the label.
“Great advice on frames for faces and nothing is too much trouble.”Google review · Heald Green
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04You want to stand out, but you don’t know how.You can’t picture what “different” looks like on you.How we fix it04 · How we fix itIndependent makers from across Europe sit alongside the designer names in the collection, and we have one-off frames you won’t see anywhere else. We take you a little bolder, at your pace.
“I love the new colourful glasses that I chose.”Google review · Middleton
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05You’ve seen a look you love.A celebrity, an influencer, a friend. But which frame gets you that look?How we fix it05 · How we fix itBring the photo. We’ll find you that look in a frame that suits your face and your prescription. If it isn’t on the shelf, we can usually get it.
“I’ve been looking everywhere for Tom Ford that I really like. They ordered them from Italy.”Google review · Middleton
- 06You can’t decide.So you leave with nothing, or the safe one again.How we fix it06 · How we fix it
Take your time. There is no pressure to decide on the day, and you can come back and try again.
“The “style guide” was useful in helping come to a decision since I can be indecisive with glasses.”Google review · Middleton
- 07You’re worried about the price, or being talked into something.Designer frames sound expensive.How we fix it07 · How we fix it
Frames start at £70, and every frame and lens is priced on paper before you choose. No pressure to buy.
“Helpful and gave time with no pressure on buying frames.”Google review · Heckmondwike
- 08You’ve been rushed before.A quick “that suits you”, and you’re back out of the door.How we fix it08 · How we fix it
Your styling appointment is time reserved just for you, with one of our dispensing opticians. No rush, no pressure, and you can come back and try again.
“There was no sense of being rushed at any stage, and my endless questions were answered.”Google review · Cheadle
So you end up in the same safe frame, year after year, and decide glasses just don’t suit you. And you wear that choice on your face every single day.
It doesn’t have to be like that.
Let us find your look.
Designer glasses, styled for your face, your prescription and your lifestyle.
- 01Face
- 02Prescription
- 03Lifestyle
- 04Style
How it works
Four things we look at before you try on a frame
- Your faceFace shape, colouring, the bridge of your nose and how far apart your eyes sit. Some frames suit a face before they are even tried on.
- Your prescriptionA strong prescription usually suits a smaller frame, and a thicker rim hides a thicker edge. Varifocals need a frame with enough depth. We tell you how each frame will look with your lenses in.
- Your lifestyleScreens, driving, sport, a job that needs a certain look. Sometimes the honest answer is two pairs, and we only say so when it is true.
- Your styleHow you want to look and feel: classic or bold, quiet or noticed. A name on the frame doesn’t mean it suits you, so we guide you honestly.
Then the frame itself. We look at its colour, shape and texture, the material it’s made from, the brands that suit you and your budget. Most of all, we look at who you are. Then we bring you a short list, not a wall, and explain why each frame works for you.
Your three steps
- Book an eye test, or bring your prescriptionForty-five minutes with the optometrist, or bring the prescription from your last test.
- We style youA short list chosen for your face, your prescription and your lifestyle, with every frame and lens priced on paper.
- Fitted to your faceAdjusted when they arrive, with sixty days to love them or we change them.
What do you want your glasses to say about you?
Stand out, or fit in?
Our styling process starts with you, not the wall of frames.
- 01First, we talkWhen you wear your glasses, what your days look like, how you want to come across at work and at the weekend, and what you love and dislike about your current pair.
- 02We read youYour colouring, your features, your personality and the way you dress. A chart can’t see any of that. A trained eye can.
- 03Four things in every frameShape, material, colour and the story behind the design. Your short list is frames where all four work for you.
- 04An honest yes or noIf a frame isn’t right, we’ll tell you. No “maybes”, no pressure, and nothing to buy unless you love it.
Bring us a photo of a look you love, or just tell us your idea. For a lot of people it’s a journey: a little bolder than before, then a little more next time. And every practice has one-off frames you won’t see anywhere else.
Our patients, in their new glasses. Every age, every budget.
Every shape says something.
These are some of the shapes we style every day, and what each one says about the person wearing it.
- RoundClassic, intellectual, a little vintage.
- PantoRound with a flatter top. Vintage and thoughtful.
- OvalSofter and longer than round. Balanced and approachable.
- SquareStrong, structured, professional.
- RectangularSleek, modern, minimal.
- Cat-eyeLifted at the edges. Bold and a statement.
- ButterflyWide and upswept. Fashion-led and full of presence.
- HexagonalSix sides. Edgy, playful, of the moment.
- OctagonalEight sides. Architectural and quietly different.
- AviatorThe teardrop with a double bridge. Adventurous and iconic.
- Square aviatorThe aviator, squared off. Confident and commanding.
- ClubmasterA strong brow line over a lighter rim. Intellectual, vintage cool.
Then the material and the colour: hand-polished acetate with real depth of colour, feather-light titanium, combination frames with a bold front and slim metal sides, and sustainable materials. Crystal tones, tortoiseshell and Havana, brushed metallics and deep jewel colours. We bring the right ones out for you.
Designer names, and independent makers.
Tom Ford, Saint Laurent, Gucci, Dita, Bottega Veneta and Cartier, alongside independent makers from across Europe.
Every brand has its own page: Dita · Silhouette · Stepper · Face à Face · Chopard · Porsche Design · Ray-Ban · Oakley · Gucci · Saint Laurent · Valentino · Tom Ford · Montblanc · Etnia Barcelona · Woodys Barcelona · Lool · JF Rey · Cocoa Mint · Dutz · Kate Spade · Carolina Herrera · Carrera · Boss · Eyespace · Bottega Veneta · Cartier
Meet the team
We wear glasses ourselves, so we know how it feels when they are wrong.
- HayleyCheadle
Hayley the manager was so lovely… They really made me feel at home.
Google review - LaurenCheadle
Lauren excellent at helping choosing frames.
Google review - AaronMiddleton
Aaron is so helpful and patient.
Google review - JamesMiddleton
Thank you so much to James for helping me find my new amazing glasses.
Google review - KingaWinsford
Kinga was very helpful and knowledgeable.
Google review - CathyWinsford
Excellent service from Kinga and Cathy, both very helpful.
Google review
Why choose us
Our team styles frames every day at all five practices, and we wear glasses ourselves, so we know how it feels when they are wrong.
“Choosing frames was a pleasure, not a chore.”Patient survey
“They gave me advice on shapes and colours that suited me.”
Google review · Middleton
“Much more personal approach and more time to select the frames and try different styles.”
Google review · Heald Green
“They really helped with my first pair of glasses and were so patient with me picking my frame.”
Google review · Winsford
“Did a fantastic job styling me. I can’t wait to wear them.”
Google review · Winsford
“My new glasses were chosen collectively, they really took their time with me.”
Google review · Cheadle
“Excellent care and very patient with me while I picked my glasses.”
Google review · Heckmondwike
“They will tell you if a frame does not suit you, which for me is crucial.”
Google review · Abra & Co
“No pressure to buy anything you did not want.”
Google review · Abra & Co
“A thorough eye check, and plenty of time to try on various styles and colours.”
Google review · Abra & Co
Styling is free.
Frames start at £70, and every frame and lens is priced on paper before you choose. No pressure to buy, and no pressure to decide on the day.
- StylingFree, no obligation to buy
- FramesFrom £70 to £850
- Pay monthlyInterest free, up to 10 months
- 60-day promiseDon’t love them? We change them
Get it right, and people tell you how well you look, not that you’ve got new glasses.
Book at your nearest practice
Styling is free at all five. Choose the one closest to you, and ask which has the range you are after.
The towns each practice serves
Cheadle · Abra & Co · 19 Wilmslow Road · ★ 4.9 · 111 Google reviews. Also near: Cheadle Hulme · Gatley · Bramhall · Stockport
Middleton · Abra & Co · 36 Long Street · ★ 4.9 · 164 Google reviews. Also near: Heywood · Chadderton · Blackley · Rochdale
Heald Green · Ashworth Opticians · 214 Finney Lane · ★ 4.9 · 130 Google reviews. Also near: Gatley · Wythenshawe · Sale · Altrincham
Winsford · Winsford Eye & Footcare · 27 Delamere Street · ★ 4.9 · 76 Google reviews. Also near: Northwich · Middlewich · Knutsford · Crewe and Nantwich
Heckmondwike · Armitage Opticians · 14 Market Street · ★ 5 · 133 Google reviews. Also near: Dewsbury · Batley · Mirfield · Cleckheaton
Free on the NHS if you qualify, £55 privately, at every practice. All five, with the towns each one serves →
Free · by appointment. Book a free eyewear styling appointment. Time reserved just for you with one of our dispensing opticians: frames that suit your face, the right lenses for your prescription and your day, and honest varifocal advice. No pressure to buy. Bring your current glasses and prescription.
Frequently asked questions
What glasses suit my face?
Face shape is only the start. Your colouring, the bridge of your nose, how far apart your eyes sit and your prescription all change what suits you. That is why a chart so often gets it wrong, and why we style you in person, free.
Is the styling free?
Yes, with an eye test here or with a prescription you bring in. There is no obligation to buy.
Do you sell designer glasses?
Yes. Saint Laurent, Tom Ford, Gucci, Dita, Chopard, Montblanc, Oakley and Ray-Ban, alongside independent makers such as JF Rey, Silhouette, Etnia Barcelona, Stepper and Woodys Barcelona. The shelf is different at each practice, and Valentino and Porsche Design are sourced to order.
How much do designer glasses cost?
Frames run from £70 for our own ranges to £850 for the top designer names, and lenses are priced separately, every option on paper before you choose. Pay half today and spread the rest over 4, 6, 8 or 10 months, interest free, with nothing added.
Can you tell me what my prescription will look like in a frame?
Yes: thickness, weight and how the lenses will sit, before you order. Strong prescriptions suit some frames far better than others, and we steer you.
Can I bring a prescription from somewhere else?
Yes. Bring it in and we style you just the same. Had your eye test elsewhere →
What if I get them home and change my mind?
Sixty days. Love your glasses, or we change them.
Read next: Home — back to the start · Glasses and lenses: which lens is yours? · Varifocals · Had your eye test elsewhere? Bring the prescription · Single vision lenses · Designer glasses in Manchester · Prescription sunglasses · Eyewear trends · Repairs and aftercare