Reimagining Retirement Style: How We Gave John a Brand-New Look
Executive Summary John Thompson, a 66-year-old retiree and former band guitarist, visited Abra & Co. Opticians considering a simple lens
Sarah Thompson, a 45-year-old teacher, sought a fresh look but was hesitant to step out of her comfort zone. Through Abra & Co. Opticians’ expert styling process and personalised approach, Sarah not only found two perfect pairs of glasses but also discovered a newfound confidence in her appearance.
Sarah, a dedicated teacher, had been wearing glasses since age 13. Despite her desire for change, she lacked confidence in choosing frames and had always relied on family advice, leaving her unsatisfied with her current eyewear. Ready for change, she got in touch with her local opticians – the modern and authentic opticians here at Abra & Co.
The challenge involved several key points:
Here at Abra & Co. Opticians, we implemented our proven styling process:
1. EDSS Framework:
During Sarah’s opticians appointment, we utilised our Eyewear Design Styling System to analyse Sarah’s face shape, skin tone, and personal style.
2. No-Quibble Guarantee:
Our satisfaction guarantee allowed Sarah to be at ease when trying new styles.
3. Contact Lens Trial:
We also inserted contact lenses so Sarah could clearly see herself in different frames.
4. Curated Selection:
Finally, we narrowed down the options to a J.F. Rey frame and a Dutz eyewear frame, offering versatility and style.
Here’s how we delivered our solution to ensure Sarah left her opticians appointment feeling confident and comfortable:
1.Face Analysis:
Conducted a thorough analysis of Sarah’s skin tone, nose shape, and facial features.
2. Preference Discovery:
Gently uncovered what Sarah loved and disliked about her current eyewear.
3.Gradual Introduction:
Selected frames that were different enough to encourage Sarah’s style evolution without overwhelming her.
4. Confidence Building:
Provided positive reinforcement and expert advice throughout the process.
The results of our solution included:
✔ Sarah acquired two distinct pairs of glasses: one for work and one for leisure. Both pairs beautifully express her personality and compliment her features
✔ Significantly boosted confidence in wearing glasses
✔ Excitement about her new look and the versatility of having two styles
✔ Increased satisfaction with her overall appearance
“I never thought I could look and feel this good in glasses! The team at Abra & Co. Opticians helped me discover styles I wouldn’t have considered on my own. Now, I have two amazing pairs that make me feel confident and stylish every day.” – Sarah Thompson
Expert styling guidance can profoundly change a client’s view of eyewear, making it an essential aspect of the experience here at Abra & Co Opticians. Building trust is vital for encouraging clients to explore styles outside their usual preferences, as it helps them feel more secure in their choices.
By providing a variety of options and guarantees, clients are more likely to take fashion risks and embrace new looks. Ultimately, selecting the right eyewear can greatly enhance a client’s confidence and self-expression, reflecting the importance of personalised service and support in their eyewear journey.
Ready to discover frames that truly reflect your personality and enhance your features? Book an appointment with Abra & Co. Opticians today and experience our transformative styling process for yourself.
Whether you’re looking for an opticians in Cheadle, an opticians in Winsford, or the surrounding areas, Abra & Co. are the local opticians you can trust.
Executive Summary John Thompson, a 66-year-old retiree and former band guitarist, visited Abra & Co. Opticians considering a simple lens
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